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Rolex Day-Date

Rolex Day-Date watches or more commonly known as “The President” have set a lot of examples for the watchmaking industry. The timepiece has become famous among watch enthusiasts for all the right reasons. Here’s why you should also pick one up.

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Rolex Day-Date Collection

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Rolex Day-Date – The President

Rolex first introduced the Day-Date in the year 1956. The design of the watch was much inspired by the iconic Rolex Datejust. But what sets this one apart is the day functionality, which clearly reads the day of the week at the 12 o’clock mark. It also had a date indicator placed on the 3 o’clock mark.

Rolex Day Date collection

The first Rolex Day-Date watch was introduced in references 6510 and 6511. While the former came with a domed bezel, the latter featured the iconic fluted bezel. The flagship watch was only available in 18-carat gold and platinum material choices. Within just a period of one year, Rolex introduced its successor, the Day-Date reference 6611. The newer model came with the updated Caliber 1055 movement. This introduced the free-sprung balance with micro-stella adjustment.

Rolex Day-Date watches also introduced the President bracelet, which we have now come to love so much. The bracelet was initially not named President. Though the Swiss watch manufacturer used the word ‘President’ in some of the watch’s advertisements in 1966, it was not clear whether they were referring to the watch or just the bracelet.

President bracelet was a fusion of the Oyster bracelet and the iconic Jubilee bracelet. The Rolex Presidential bracelet had larger and heavier semi-circular links that mimicked portions of the Jubilee bracelet. But they were arranged in the same staggered setup as you would see on an Oyster bracelet.

Current Rolex Day-Date catalog

Assuming you are out there searching for a pristine Day-Date, you have a lot of choices. From the case size to the materials, there are a considerable amount of choices to make. Rolex has not added numerous choices to confound you however this is to give clients a more extensive decision.

Day Date watches

Here are the choices you need to browse through to get the exact watch you really want:

Case size

When you arrange a Rolex Day-Date, the main thing you ought to be clear about is the case size. This thoroughly relies upon one’s wrist size and personal preference. The Day-Date is available in two sizes, 36mm and 40mm.

Materials and Bracelet

The Day-Date lineup comes in a variety of material options. It is available in platinum, white gold, rose gold and yellow gold. Since it is considered as a flagship model made for the elite, the watch was never introduced in Stainless Steel. In terms of the bracelet, you can get the Day-Date only with the President bracelet. But, depending on your other choices, you might be able to get the Rolex Presidential bracelet with diamonds set on it.

Dial and Bezel

Rolex Day-Date watches come with a Fluted or a Diamond-set bezel. The platinum models of the past featured a smooth bezel. Since the Platinum models and the White Gold models had a close resemblance to each other, due to the silver-toned look, the best way to differentiate between them was the bezel. The white gold model had a fluted bezel whereas the platinum one had a smooth one.

rolex day date white gold

One not only gets a variety of color options to choose from but you also get to pick between exotic materials such as coral, onyx, mother-of-pearl, meteorite, malachite, lapis lazuli, burl wood, and more.’’

Recently, Rolex also added two feature dials with a striking, concentric gradient pattern for the 36mm model.

In 2019, Rolex unveiled new Day-Date 36 models where two feature dials with a striking concentric gradient pattern. These green ombre dial and brown ombre dial options are embellished with diamond indexes, which include baguette-cut diamonds at six and nine that sit alongside brilliant-cut diamonds for the remaining hour markers. Rolex also introduced some new decorative stone dials fashioned from turquoise or pink opal, where the Roman numerals VI and IX are set with diamonds.

Kevin Ghassemi WatchMaestro
Written By Kevin Ghassemi

Kevin Ghassemi is WatchMaestro's Operations Manager, responsible for sales and purchases of watches. He engages personally with clients, bonding over their shared passion for timepieces. In his leisure, he shares his expertise on social media and occasionally contributes to blog posts.

Frequently asked questions about Rolex Day-Date

Which president wore the Rolex Day-Date?

U.S. President Lyndon B. was often seen wearing a Rolex Day-Date.

Where can I buy the Rolex Day-Date in Dubai?

If you are looking to purchase a Rolex Day-Date, you can head over to WatchMaestro. While we have dozens of watches in our portfolio, if there is a particular model that you need, we can source it for you.

Can I sell my Rolex Day-Date watch in Dubai?

Yes. You can easily sell your Rolex Day-Date at WatchMaestro and get the best possible price for it.

How can I get my Rolex Day-Date watch customized?

With WatchMaestro, you can not only buy or sell watches but also get your Rolex Day-Date serviced or customized.

Which is the most expensive Rolex Day-Date ever sold?

Jack Nicklaus Rolex Day-Date was the most expensive Day-Date model ever sold. The timepiece was sold for $1.22 million (roughly AED 4.48 million) at an auction in 2019.

How much does a Rolex Day-Date cost?

The retail price of a Rolex Day Date starts at $28,350 (roughly AED 104,000).

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