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Rolex Pepsi

Rolex Pepsi is one of the Swiss manufacturer’s most sought-after watches. Due to the watch being nicknamed after the beverages brand, many people think it has something to do with Pepsi. But that is not the case. From Rolex Pepsi price to its history, you can find all the information about the Blue/Red bezel GMT Master here.

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Rolex Pepsi Collection

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to AED32,000 AED32,000 - AED50,000 AED50,000 - AED85,000 AED85,000 - AED240,000 from AED240,000

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Rolex Pepsi Price: Retail vs Secondary market

The retail price of a Rolex Pepsi watch can vary depending on the specific model. A steel Pepsi Rolex in Dubai can set you back anywhere between AED 42,850 to AED 43,700. But, the price for a Rolex Pepsi on the secondary market can be significantly higher than the retail price.

Rolex Pepsi Price

The secondary market includes pre-owned watches bought and sold by private individuals and dealers. Factors such as the watch’s condition, rarity, and provenance can significantly affect the price of a pre-owned Rolex Pepsi watch on the secondary market.

Rolex GMT Master II Pepsi price on the secondary market

Rolex Pepsi is not easy to get through the Rolex UAE retail store, which is why many buyers look towards the secondary market. It is relatively easy to find a pre-owned Rolex Pepsi that has never been worn or has been used with utmost care. If you find one, you will pay a buyer’s premium but at least you do not have to wait in line or buy different Rolex models just to get in the waitlist.

Currently, a steel Rolex Pepsi is available in the second-hand market for anywhere between AED 75,000 and 85,000.

Rolex Pepsi price list at retail

Here’s a quick look at the official Rolex prices in Dubai for the different variations of the GMT Master II Pepsi:

Model Retail price in UAE
Rolex Pepsi with Oyster AED 42,850
Rolex Pepsi with Jubilee AED 43,700
Rolex Pepsi White Gold with Meteorite Dial AED 171,850
Rolex Pepsi White Gold with Blue dial AED 162,600

Buy Rolex Pepsi Oyster Bracelet: Why should you consider getting one?

Buy Rolex Pepsi

Rolex GMT Master II Pepsi is a popular watch, and there are several reasons why you should also obtain one. These reasons range anywhere from the investment opportunity to the looks of the watch.

Rolex GMT-Master II Pepsi 126710BLRO as Investment

Most Rolex watches are great investments and the GMT Master II Pepsi has always proved to increase consistently in value over the years. In the secondary market, the GMT Master II 126710BLRO exchanged hands for around AED 60,000 in 2019. The price shot up to around AED 112,000 in March 2022. This clearly shows that the value of the watch will keep increasing.

The rich history behind Rolex Pepsi

If you are a true watch aficionado, you will be urged to own one. The Rolex Pepsi has a rich history attached to it. This shows how far the watch industry has come and how Rolex has contributed to the community. With all that combined, the watch speaks for itself.

Design of a Rolex Pepsi

Rolex GMT Master II is one of the best-looking sports watches one can buy. It looks so good that many watch brands have tried creating similar designs. The watch looks incredible with the red and blue bezel combined. Additionally, Rolex Pepsi is available in both Oyster and Jubilee bracelet options. You cannot go wrong with the Jubilee if you prefer a more dressy look. On the other hand, for people who prefer a sporty look, the Oyster does the job.

Rolex Pepsi for sale

In case you have decided to buy a Rolex Pepsi for yourself, there are just a few things you need to keep in mind. Rolex Pepsi is considered a sports model in the Rolex catalog. To get this watch, you will most likely have to register for it and wait for a couple of months before you can get your hands on the watch. This is where WatchMaestro plays a crucial role. We offer multiple Rolex Pepsi watches, and here’s how you can buy from us.

Pick the Rolex Pepsi you like

We have a wide selection of Rolex Pepsi watches on offer. These can range from brand-new to slightly used and even watches that have been used for over a year. You can also find both Oyster and Jubilee bracelet options at our store. If the exact combination you want is unavailable in our stock, we can source it for you in 24-48 hours.

Make payment

Once you have decided on the Rolex Pepsi you want to pick, you can either make the payment online or visit us to pay directly. We accept cash or even bank transfer for purchases. We even accept credit cards and debit cards.

Receive the watch

As soon as we have payment confirmation, we can deliver your Rolex Pepsi to you. If you walk-in into our store, you can pick it up directly from us. We also have the option to deliver the watch if that is something you would prefer.

Rolex GMT Master II Pepsi Dubai: Naming the red-blue bezel

Rolex launched the GMT Master to fulfill a request made by Pan American Airlines. In the mid-1950s, airlines were doing a lot of international flights. They wanted the pilots to keep track of time simultaneously in both time zones. With that idea, they approached Rolex, and the GMT Master was born.

Rolex Pepsi Dubai

Rolex comissinoned the GMT Master II to the Pan American Airlines. As to why they chose the colors red and blue is unanswered to date. While some believe it is easy to differentiate between day and night, others say that these colors were chosen to offer the best legibility to the pilots. Nevertheless, the color combination was well-received in the community.

The red and blue color combination best reminded everyone of the Pepsi can. Hence, everyone started calling it Pepsi.

Rolex Pepsi old vs new

Rolex first launched the GMT Master Pepsi in 1955. The watch was commissioned to the Pan American airline pilots as it was made only on the airline’s request. Later, the company decided to offer the same watch to its customers. Little did they know, the watch will immediately catch its own fan base.

In 1989, the Swiss watchmaker introduced the reference 16710. This reference brought back the much-appreciated Pepsi bezel. The reference 16710 and the 16750 were available in retail stores at different price points giving users the choice. This new reference was also made available in a black bezel variant.

The current lineup of Rolex Pepsi watches is powered by the new Caliber 3285 movement. Rolex Pepsi 126710BLRO is now one of the most popular watches Rolex sells.

Rolex Pepsi Ceramic Bezel

In 2007, Rolex Pepsi received the much-awaited Cerachrom bezel. This improved the durability of the watch significantly.

Rolex Pepsi White Gold

Rolex Pepsi got a modern touch with the reference 116719BLRO. The watch was launched in 2014 in white gold. This time the red and blue bezel was made using cerachrom, making the colors differ from the older generation. The timepiece also offered more legibility in the dark thanks to the Rolex Chromalight lume.

The new Rolex Pepsi was powered by the Caliber 3186 movement, which brought a lot of improvements. It came with the blue Parachrom hairspring that can resist higher magnetic fields.

Today, the legacy of a Rolex Pepsi is carried by the 126710BLRO. The new reference is fashioned in 904L stainless steel and gets the new Caliber 3285 movement. The new movement offers a power reserve of approximately 70 hours. Rolex also offered this watch on a Jubilee bracelet. Interestingly, the Jubilee is available only on the steel variant of the GMT Master II.

Rolex Pepsi Model Numbers

In the current lineup of Rolex Pepsi watches, only two model numbers are available. Rolex 126710BLRO refers to the stainless steel version of the Rolex Pepsi watch. The timepiece is also available in a White Gold variant, which holds the reference number 126710BLRO.

Kevin Ghassemi WatchMaestro
Written By Kevin Ghassemi

Kevin Ghassemi is WatchMaestro's Operations Manager, responsible for sales and purchases of watches. He engages personally with clients, bonding over their shared passion for timepieces. In his leisure, he shares his expertise on social media and occasionally contributes to blog posts.

Frequently asked questions about Rolex Pepsi

What does BLRO stand for in Rolex Pepsi 126710BLRO?

The BLRO in the reference number of the Rolex Pepsi stands for blue/rouge. This lets people know that it is a blue/red bezel watch.

Why is Rolex Pepsi so popular?

Rolex GMT-Master II is a popular lineup of sports watches and the Pepsi is a favorite to many watch collectors. It has a rich history and closely resembles the original GMT Master.

How much does a Rolex Pepsi 126710BLRO cost?

A Rolex Pepsi Jubilee’s retail price is around AED 38,000. You can also get it with the Oyster bracelet for around AED 36,000.

Where can I buy a Rolex Pepsi in Dubai?

Rolex Pepsi has a huge demand, and hence there is a long waiting period at the retail store. You can instead choose to buy the watch from WatchMaestro at unbeatable prices.

Why is it called Rolex Pepsi?

Rolex community likes to call the GMT Master II 126710BLRO and 116710BLRO – ‘Rolex Pepsi’ because its red-blue bezel reminds them of the soda can.

What is the difference between Rolex Pepsi and Rolex coke?

While the Rolex Pepsi features a red-blue bi-colored bezel, the Rolex Coke has a red-black bi-colored bezel.

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