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Rolex Gold Price Increase

Rolex Increases Prices of Gold Models for the 2nd time in 2024: List of models affected

Rolex has pushed up prices for a second time this year. Back in January 2024, the Swiss watchmaker annoucned a price hike for all of its models including Stainless Steel and Precious metal watches. Now, Rolex has again announced a price increase but this time it is limited to only gold watches and steel watches seem to have been spared for now. Here's everything you need to know about the price hike.

Prices of Gold Rolex Models Increased Again

As soon as you read the heading of this article, the first question that popped up in your head would definitely have been “Why the Increase?” and that too just a few months after their previous price hike. The Swiss watchmaker was left with no choice and was forced to increase the prices amid gold rates touching an all-time high. Basically, with the cost of materials going up, the company had to cover it up by increasing the retail prices of these watches.

How does it affect you?

The price change can affect you in a multiple ways. These are as follows:

  • If you are on a waitlist for a gold model at your local AD, expect to pay a higher price than you would have paid last month.
  • Own one of the gold models already? Then, its a good news for you as the price hike in retail stores also means that the price will shoot up in the secondary market. So, whenever you decide to sell your watch, expect to get greater returns.

Also Read: Rolex Increases Retail Prices on All Models in 2024

Models Affected by the Price Change

As mentioned above, this price hike was only targeted at gold watches. The price hike has been done on purpose as the gold prices are shooting up. Here’s a table showcasing the price differences of the models that were affected.

Model Retail Price in January 2024 Retail Price in June 2024
Submariner Two Tone AED 64,300 AED 66,400
Submariner White Gold AED 171,400 AED 178,100
Sea Dweller Two-Tone AED 74,300 AED 76,800
GMT Master II White Gold Meteorite AED 175,150 AED 181,950
GMT Master II Rootbeer Two Tone AED 66,800 AED 68,900
Yacht-Master Rose Gold 40mm AED 118,000 AED 122,600
Daytona Yellow Gold Oysterflex AED 125,200 AED 130,200
Day-Date 40 Yellow Gold AED 157,500 AED 163,800
Day-Date 40 Rose Gold AED 169,700 AED 176,400

As it can be seen in the table above, the prices of popular gold Rolex watches in Dubai have been increased by 3-4% at retail stores. This will impact the people who are already queued up at their local ADs to buy one of these pieces. It will also adversely affect people looking to buy these watches from the secondary market as the prices will start increasing in the grey market as well.


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With Prices Hiked, Should You Buy or Wait?

If we take a look at historical charts, it is evident that over the course of the past many years, the gold prices have only gone up. They do tend to fluctuate a bit but they will keep rising as the demand for the commodity increases. The same has been seen with watches. The watch market has stabilized a lot and from here the prices have started going up slowly. So, yes you should buy if you can right now.

Investing in watches and gold can only prove fruitful in the long run.

Devesh Arora Author WatchMaestro
Written By

Devesh Arora

Devesh Arora is a watch enthusiast and Website Manager at WatchMaestro. He is passionate about watches and loves sharing his knowledge through blog posts here. Every day, he learns more about these timepieces and enjoys simplifying the complexities of watchmaking for his readers. Devesh's goal is to make the world of watches more accessible and enjoyable for everyone.

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