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Luxury Watch market

Luxury watches market size: All you should know

The growing consumer preference for high-quality, premium watches that are perceived as status symbols is the major driving factor for the luxury watch market globally. Consumers desire to use high-quality products made with cutting-edge production technology, materials, and methods. The use of accessories to enhance one's appearance is a popular fashion trend. As a result, this factor is contributing to the growth of the luxury watch market.

Impact of COVID-19 on the luxury watch market

The COVID pandemic has had an impact on every industry on the globe, including the luxury watch industry. The escalating effects of the pandemic have disrupted the luxury watch supply chain, and volatility in raw material prices has slowed the global growth rate of the luxury watch market. The decline in market value is a result of a significant drop in demand for luxury watches, which are essential to the fashion industry.

On the brighter side, the luxury watch market is expected to recover as individual regulatory authorities begin to relax these imposed restrictions. The operations that have been canceled or suspended will continue, and the luxury watch market is expected to expand.

Luxury watches market size: Where is it headed?

Luxury watches are premium-priced, high-quality accessories made by skilled craftsmen. These watches are made of precious metals such as platinum, gold, and silver and embellished with gems such as rubies and diamonds that add sophistication and elegance to a person’s style and personality.

Luxury watches in UAE


Because they are exclusive, expensive, and not mass-produced, they can be easily differentiated from their affordable counterparts on account of their durability and uniqueness. One of the key factors positively influencing demand for handcrafted luxury watches worldwide is the emerging trend of adopting premium fashion as a status symbol. But where is it going? Let’s find out.

Analysis, Size, and Forecasts of Luxury Watch Market

The global luxury watch market was valued at USD 26.3 billion in 2021 and is expected to reach USD 32.3 billion by 2027, exhibiting a compound annual growth rate (CAGR) of 3.4 percent during 2022–2027.

Luxury Watch Market: Key Companies and Market Share Insights

The luxury watch market has become quite competitive but we still have some of the big players intact. Watch manufacturers that are now known for their luxury segment include Rolex UAE, Patek Philippe, Audemars Piguet, LVMH and more. Apple Inc. has also been trying to tap into the luxury watch market with the launch of the Apple Watch Ultra. They have also been investing on watches with precious metals. Breitling, Seiko Watch Corporation, and Titan Company Limited are also contributing in the industry.

As for the key players, it has to be Vacheron Constantin, Richard Mille, IWC, Jaeger-LeCoultre, Hublot, Omega and more.

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Luxury watch market: Distribution channel insights

According to Maximise Market Research, the online luxury watch market is projected to grow at a CAGR of 6.5 percent. Consumers prefer to buy premium products through online channels because of favorable value-added services such as cash on delivery (COD), convenient return policies, secure transactions, and integrated and centralized customer service.

To reduce operational costs and increase profits, key players are implementing online retail strategies. Companies like Fossil Group, Rolex Dubai, and Ralph Lauren have a strong presence in offline retail stores and also sell their products online to expand their market reach. This distribution channel also allows manufacturers to sell their products on a global scale.

Global luxury watch market

In 2018, the offline category accounted for more than 85 percent of global revenue. The growing consumer preference for purchasing high-end products from retail stores is a major factor driving the growth of this segment. Furthermore, offline channels such as convenience stores, supermarkets, and company-owned brand retail outlets make it simple for consumers to understand the exact size and weight of the product.

Segmentation of the Global Luxury Watch Market

The luxury watch market is segmented on the basis of type, gender type, and distribution channel, along with forecasts for growth at the global and regional levels. The growth in these segments will help in analyzing meager growth segments in industries and provide users with a valuable market overview and market insights to assist them in making strategic decisions for identifying core market applications.

Category Name Category Subcategory
Type Analog Watch
Digital Watch
Gender Type Women
Distribution Channel Online Stores
Offline Stores
Regional Outlook North America United States
Asia-Pacific China
South Korea
Europe Germany
United Kingdom
Latin America Brazil
Middle East and Africa

In terms of market share and revenue, Europe dominates the market. This region’s market growth is due to a high concentration of buyers seeking products with distinct properties and brand value in developed economies within this region.

Due to changing consumer behavior and increasing disposable income, particularly in developing nations such as China and Japan, Asia-Pacific is expected to be the fastest-growing region from 2022 to 2029.

Devesh Arora Author WatchMaestro
Written By

Devesh Arora

Devesh Arora is a watch enthusiast and Website Manager at WatchMaestro. He is passionate about watches and loves sharing his knowledge through blog posts here. Every day, he learns more about these timepieces and enjoys simplifying the complexities of watchmaking for his readers. Devesh's goal is to make the world of watches more accessible and enjoyable for everyone.

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